Football Daily | Why Qatar’s last-minute flex over matchday booze is particularly telling

Sign up now! Sign up now! Sign up now? Sign up now!It is a measure of how utterly squalid the Human Rights World Cup is shaping up to be that one of the few small pleasures match-going fans could look forward to apart from the actual football was a plastic cup of preposterously over-priced, weak, tasteless, bland, American-style lager with which to slake their thirst under the searing Doha sun. Normally a dry country where the guzzling of foaming shaft and assorted top-shelf beverages is not only frowned upon but largely forbidden, Qatar had agreed to relax their laws on alcohol consumption so that fans might be able to neck a few £12 suds within the perimeters of stadiums. Far more crucially, it meant Fifa would not lose out on the tens of millions of dollars of lovely sponsorship loot it receives from Budweiser in exchange for the exclusive rights to hawk their beer.

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