Liverpool owner FSG tests water on value for a crown-jewel football brand

Premier League club’s American owner has started a process exploring whether to sell a minority stake in a deal that could be worth $7bnThe tantalising prospect of buying a slice of one of the world’s few crown jewel football brands – just as prestige clubs get set to cash-in on a post‑pandemic commercial boom – has analysts speculating that Liverpool could be valued at as much as $7bn.Fenway Sports Group, the owner of Liverpool FC, has kicked off a process exploring whether to sell a minority stake to a new investor, a well-timed exercise designed to put a price on a club enjoying on-field success in recent years that have seen their already huge global fanbase surge.

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